Poor metadata implementation.
Poor website architecture.
Incorrect implementation of structured data.
Poor mobile and speed optimisation.
Broken links & crawl issues.
Low quality or duplicate content.
Semantic & Content Analysis.
Search query analysis.
We’ll perform a deep dive into the search queries your website is currently ranking for and assess which of these are driving traffic to your website. We’ll then consider which of these terms are relevant to your business and the products and services you offer.
Keyword ranking analysis.
We’ll also look at keywords from the other side. By understanding your business and customers, we can research the relevant topics and keywords and uncover your rankings for these search terms. We’ll identify where the overlap is between what you’re ranking for already and how can these be exploited.
Ever wondered what the visitors to your website do? Where do they go? How long do they stay?
Our analysis of your website traffic will lift the lid on your visitors’ behaviour and their engagement with it. We’ll be able to see what content is being viewed and why. Are visitors performing the actions you want?
Understanding where your traffic is coming from is vital to be able to plan and measure any marketing campaign. How does traffic from individual sources engage with your website and how do the sources differ from each other?
This can show you where you’re getting the best response, not just in terms of traffic but also conversions.
We’ll audit your backlink data, looking at what sites are linking to you and whether they’re relevant. How many backlinks do you have? What the percentage split between No-Follow and Follow links? What are the anchor texts of your links?
We look at this on a page by page level to get an understanding of why your website ranks for the keywords it does.
As part of our thorough website & SEO audit, we’ll review the content on your website, both in terms of quality and relevance. Does it talk more about you and what you do, or is it focused on the problems your clients have and how you can help to solve them?
Social media analysis.
As an add-on, we can offer you a Social Media audit, which will measure your usage and engagement across all your social media platforms. We’ll review what your competitors are doing and put together a strategy to make improvements. You can then fulfil this yourself or we can help you through our in-house social media experts.