We create our designs in Adobe Creative Suite.
From the initial concept through to the approved design, the content, icons, fonts can all be easily edited. However, it is not ready for print yet as the final version requires a few extra steps:
Fonts need to be changed for strictly vector shapes, which makes the whole process more time consuming, particularly in consideration of paragraphs or a multi-page brochure for example.
Icons need to be expanded from border strokes to vector shapes and merged, because these are always divided for multiple single lines in the progress file.
The last step is to take care of the technical setup, which consists of creating or checking existing bleeds and ensuring that elements outside the artwork are placed correctly. We also need to check colors everywhere, so that they are set correctly in CMYK instead of the RGB color palette.
Why go to so much trouble?
Let’s consider if the printing company did not have all the necessary fonts, it would be a disaster if their software would change our custom fonts for Times New Roman, or Myriad Pro. Likewise if the colours came out completely different than planned it would ruin the design.
We could replace a web graphic in seconds if there is something wrong, but if we print 10,000 copies of something then it MUST be perfect.
Now you can see why there is more than meets the eye with print design. This is why we take extra care to prevent mistakes and perfect our designs.
