The primary role of a logo is to identify. Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.
A well-designed logo - memorable, helping customers to remember the brand.
The logo that correctly represents the business, to attract the right audience.
